Marketing Solution Essay Example for Free

Marketing Solution Essay This paper will use a problem solving model to solve Classic Airline’s marketing problem. The company is suffering within the airline industry due to several factors, a couple being the massive increase of costs for fuel and labor. The resolution in conquering the airlines dilemma will be addressed in a comprehensive nine-step problem solving model. This model will include Defining the Problem, Gathering Facts, Feelings, and Opinion, Identifying the Real Problem, Generate Possible Solutions, Generate Possible Solutions, Evaluate Alternatives, Select Best Alternatives, Gain Approval and Support, Implement Decision and Evaluate Results. The factors of this difficulty in the marketing of this company will be identified, analyzed, followed by a robust decision on the strategy to resolve Classic Airlines’ crisis. Step One: The Problem There has been a reduction in employee morale (which is at an all time low), the increase in fuel and labor has contributed to the increase in expenses these factors have the airline in a tailspin within the industry. This is not all due to marketing the company can not be held accountable for the price of fuel nor can it take responsibility for the scrutiny on the airlines from the sectors of the economy outside of the airline industry. According to the American Marketing Association Board of Directors (2012), Marketing research is the function that links the consumer, customer, and public to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process (Definition of Marketing Research, sec. 2). The research in marketing is vital to Classic Airline’s ability to correct most of its problems it will not only bring loyal customers back but provide other opportunities for the airline to further stabilize itself within the airline industry. The key to the research required for the airline is to be as in depth as possible with the opinion of the public, it will also require the company to find the most cost effective resources for fuel and labor. The research shows that economic conditions have contributed to a reduction of ticket purchases however it is not the price of the ticket that has caused the decline. Step Two: Gathering the Facts, Feelings and Opinions The position in the airline industry of Classic Airlines is that it is the 5th largest airline in the world. The leader with the airlines comprises more than 375 jets that travel to 240 cities and run in excess of 2,300 flights a day (University of Phoenix, 2012). The company employs about 32,000 professionals to maintain its massive operation. This industry colossal earned over $10 million in profit on $8. 7 billion in ticket sales. In spite of the leader position in the business Classic Airlines is experiencing some negative changes recently. In the last year, the Classic Reward Program saw a 19% decline in the number of members and the current members purchased 21% less flights (University of Phoenix, 2012). The feelings of the employees are based on the public’s opinion of the airline industry which has caused them to have doubts about their line of work and the stability of the business. The Labor Union is the focal point in gathering the feelings of the employees, which are the airline greatest assets. Classic Airlines can increase moral by addressing the employees’ labor contracts to show their staff that they are appreciated. During the Shareholders meeting the company officials can hear the opinions of the group of people that do not control the everyday operation of the company but provide vital capital to the airline. In many ways the opinion of the Shareholders are a direct reflection of the publics’ view of the industry and the company. Shareholders are the owners of a business and are the ultimate decision-makers on the direction of a company. While the management of a company has the day-to-day decision-making power, shareholders guide the strategy, financing and selection of management of the firm. In many cases, shareholders are the management of the firm (Azcentral. com 2013). The opinion of the upper management via the CEO, Amanda Miller, and CFO, Catherine Simpson, are strictly addressing the problem through looking at the numbers and trying to make adjustments accordingly. This is of the opposite opinion on the CMO, Kevin Boyle, who feels that marketing will regain the trust of the general public, the employees and the shareholders to increase confidence in the airline. The conflict for Classic Airlines lies in whether or not the vastly different opinions on how to provide a olution to the company can be merged or selectively decided upon. Step Three: Identify the Real Problem The facts have been gathered and it has previously been stated that the confidence in the industry has not been the same across the board. This is due to events that have nothing to do directly with the 5th largest airline in the world, Classic Airlines, or any other company in the business. The othe r side effect of the catastrophe of September 11th caused the economy to shift in a downward motion which triggered prices to rise. The effects of the economy and the disaster have caused a serious predicament in the increase in expenses for materials, fuel, labor, costs of goods and services, and labor which also reduced customer confidence. The Classic Rewards Program is suffering losses every year and the frequent flier association has suffered a loss of around 20% of its members (University of Phoenix, 2012). The feelings of the employees are likewise a reflection of the lack of confidence the general public feels towards the industry and Classic Airlines is not developing confidence by refusing to address its labor issues to stabilize their employees. The Shareholders are also not confident in the company not because it was not preserving its market share or position in the industry however the external factors caused them to be a bit more cautious in investing their money. The final real problem is the polarization in upper management which has to be resolved immediately to not only reflect a positive direction for shareholders but that will result in a solution that sets Classic Airlines apart from its competition. Another real problem for example, is the data system the company uses which is the Customer Relationship Management system (CRM) that has not been utilized properly and in doing so has allowed the company to not actualize what is causing their customer’s dissatisfaction. In correlation to the opinion of the CMO, Kevin Boyle, in addressing the needs of the customer could provide profitability and the ability to give their customers what they are lacking. The upper management should not look at this time as a number crunching session nor should it drift away in contentment. Conversely Classic Airline should take this opportunity to explore new ideas and options that will solidify the fact that they are one of the industry leaders for a reason. If all these real problems are address correctly the company will maintain or even increase its place in the airline industry. Step Four: Generate Possible Solutions There are several possibilities that will affect the profitability of the airline. They can merge with another airline or downsize the company by separating the domestic and international businesses with the possibility of selling off the lower producing divisions. Sell the less used planes and equipment to generate immediate income for the company to use in other areas. The shareholders can deem the Upper Management as underachieving and begin to replace them with what they would consider more qualified candidates, in hopes of getting into the correct position within the airline industry. Classic Airlines can concentrate its focus on the employees and customers to increase their confidence. The company could look at the financial picture of the company and make adjustments to make the streamline the firm. Selling off the plane and equipment may be risky because of the lack of customer confidence. Classic could also look to expand globally to gain a larger market share in the foreign market. The shareholder removing the Upper Management would be too time consuming and too much of a chance if in fact the replacement can not improve the missteps of the original managers. Concentrating on the employees and costumers may be the cornerstone of success for the company because the employees are already familiar with their duties and the customers were loyal in the past. This simply means that the pieces are already in place to stabilize the company but the strategies must be implemented. Step Five: Evaluate Alternatives Downsizing is almost like throwing in the towel for the 5th largest airline in the world and it probably would not be cost effective with the climate in the airline industry. Merging with another company within reason may help to increase the overall scope of the company if the opportunity to maintain market share was present. The company could streamline its resources and utilize every tool that is accessible to them in order to run a more efficient organization. Global expansion could bring in more revenue with a slight transference in the amount of flights from low producing locations. Step Six: Best Alternatives The solution to this vast problem within Classic Airlines starts with Upper Management. The management team needs to get on the same page, committed to gearing the company in a positive direction and being open minded then good things will follow for the company. The first problem to be addressed begins with the most valuable asset of any company, the employees. The CEO and CFO need to hold a meeting with the CMO to get an idea of why the employee moral is so low and what issues they have with the Labor Union. In doing so, they can form a strategy to allow the opinions of the employees to be heard but having themselves prepared to meet their employees’ demands and needs within reason. The next step in providing a possible solution is to gather as much data on the customers as possible to get them back to flying with Classic. The Customer Relationship Management system (CRM) needs to have a direct Administrator that is specifically in charge of gathering data about the customers. This information plays a major role in exploring the customer’s needs and wants. The administrator will provide the information to Upper Management so they will be informed of why they are loosing business yearly. Once the information is collected and documented management can strategize on meeting the customer’s needs. The airline may have to give away a few trips, coupons, provide better seating or more beer on longer flights, nonetheless if the company provides what the customer demands it will surely gain the business that it has lost and probably more than anticipated. Classic Airlines would not exist without its customers or its employees, therefore these problems should be address immediately. According to new research from the University of Missouri (MU), CEOs who pay attention to employees job satisfaction are able to boost both customer satisfaction and increase the number of customers who intend to do repeat business with the company (www. usinessnewsdaily. com 2013). The next problem can be solved by executing the previous solutions which will gain confidence in the marketplace and peak the interest of potential investors to start looking into Classic Airlines once again. Upper Management needs to hold a Shareholders meeting to address the changes that were identified in the two previous solutions and what that has provided for the company’s revenue potential. Hold the meeting will show the investors that they are up for the task as Upper Management and provide the investors with the confidence that hey desperately needed in the airline. The CMO, Keith Boyle has a former colleague, Osef Wymann, Marketing Executive of Skyway Airlines in Switzerland that can expand the business globally (University of Phoenix 2012). This opportunity can increase the European scope of the company and allow for growth in that arena. Implementing these solutions could increase the total profitability of Classic Airlines and curtail the financial difficulties that the company is currently confronting. Step Seven: Gain Approval and Support The solutions provided in the previous section would be presented to Upper Management, Employees and Shareholders alike. The company as a whole would be an open book and all opinions are addressed and heard throughout the process. It is the job of Upper Management to research and know the concerns of all contributors to the operation of the company. In any given situation everyone will not agree, however if the collect issues are addressed and met then the ideals, goals and expectations are set and should be fairly easy to implement. Step Eight: Implement Decision After Upper Management has gained the support of all of its contributors it is now time to implement the solutions. Weekly meetings will be held by all departments of the airline with all employees to reiterate what the goals of the company are moving forward. There will be monthly meetings with mid and upper management to discuss the results of the meetings and gather data on the success and the short comings. The CRM administrator should provide a daily report to the executives of Classic Airlines to insure customer satisfaction. The international venture with Skyway Airlines will be supervised by the CMO selecting a staff and monitoring the successes or failures. Eventually this will be removed as a responsibility of the CMO but because of the relationship he has with the executive of Skyway it would make sense for him to begin the business model. It is imperative that Upper Management address the labor Union and the shareholders to make sure their needs are being met on a quarterly basis. Step Nine: Evaluate Results In every facet of Classic Airlines there will be surveys, customer service inquiries, polling, advertisement offering a toll free customer service number, internet contact information for opinions on the customer’s experience. In every meeting room from the local employees’ weekly meeting to the quarterly shareholder gala there will be comment cards and surveys. This data will be collected and put into document form so that Upper Management will remain aware of there level of success. With all of these provisions in place Classic Airline is sure to overcome its current problems and fly above the competition.

Legalization :: essays research papers

Marijuana and other â€Å"pleasure† drug are outlawed completely under Federal Statues, banned by virtually every state as well†¦   Ã‚  Ã‚  Ã‚  Ã‚  It is not likely that excessive use of marijuana does fog the brain and causes other harm, as its enemies claim†¦   Ã‚  Ã‚  Ã‚  Ã‚  But this isn’t crucial point being interpreted. The key point is that if you accept the Libertarian promise that your life is your own and not the state’s, the government doesn’t have any business telling you what you can and can not do. With the exception of prohibiting you from using force or fraud against others.   Ã‚  Ã‚  Ã‚  Ã‚  Marijuana, the flowering tops of the cannabis plant should be legalized. Marijuana and Hemp has many benefits including medical, economical, libertarian, and political.   Ã‚  Ã‚  Ã‚  Ã‚  Marijuana, or cannabis, is commonly described as a recreational drug. In the Unites States, it has been considered an illegal narcotic for the past sixty to seventy years. Cannabis presently is a political issue. The public and officials everywhere are discussing many issues, which concern it. When smoked or ingested, it produces a physical or mental psychological affect. The government considers the narcotic to be harmful to the nation. They believe that the drug causes health problems and accidents. Until recently, these laws have been unarguable in every state. In 1996 Propositions 215 and 200 were voted into effect in the states of California and Arizona. The propositions amend consisting laws allowing physicians to recommend marijuana as medicine and patients to grow, posses, and use it. Hemp is a form of cannabis that has been rediscovered as a natural resource. It was also banned in the 1930’s.   Ã‚  Ã‚  Ã‚  Ã‚  Propositions 215 amend laws to allow patients to grow and posses marijuana with doctor’s recommendation. People suffering or dying can receive a written or oral recommendation, if their doctor feels it will help them physically or mentally. In California, proposition 215 is called the Compassionate Use Act of 1996. It’s proposal won 56 % to 44% among California citizens and is beginning to take effect now. In Arizona, a similar act was passed called proposition 200. Many people, including doctors, law officials, political officials, and AIDS patients argue in favor of the proposition. They claim that cannabis is very effective in treating cancer, glaucoma, and AIDS, as well as many other illnesses. They see no reason why doctors are allowed to prescribe addictive, powerful, and lethal drugs like morphine, but are prohibited to distribute or recommend marijuana.

Kongi’s Harvest Essay

President Kongi, the dictator of an African developing nation, is trying to modernize his nation after deposing King Oba Danlola, who is being held in detention. Kongi demands that Danlola present him with a ceremonial yam at a state dinner to indicate his abdication. Daodu is Danlola’s nephew and heir, and he grows prized yams on his farm. Daodu’s lover Segi owns a bar where Daodu spends most of his time. Segi is revealed to be Kongi’s former lover. The different tribes are resisting unification, so Kongi tries to reach his goal by any means necessary, including forcing government officials to wear traditional African outfits and even seeking advice from the man he deposed. In a climactic scene at the state dinner, Segi presents Kongi with the disembodied head of her father. Post-Colonial review Colonization and Post colonization are twin evils in the so called civilized times. During colonization criticizing the Empire was not possible. But in the postcolonial era the colonized is not spared. Personal freedom demands that a human being has the right to follow any religion and faith. According to social rights he has the right to social security, protection and participation in the cultural life of the community. But these fundamental rights were denied to the colonized and the post colonized. The writers in the post-colonial period expose the cruelty and dehumanization ruthlessly practiced on the colonized. The very means and ways by which the native was discredited become effective weapons to hit back at the colonizer. The native was demeaned as a ‘savage’, his land called ‘a dark continent’, his heart ‘heart of darkness’, his religion ‘barbarous’ and himself ‘a cannibal’. The post-colonial writers use their cultural myths to prove the ignorance of the colonizer and his racial prejudice. They prove through their myths the greatness of their religion, the cosmic vision engendered by it, the possibility of rejuvenation inherent in it and the lesson of universal brotherhood advocated by it. The writers aim at exploiting various techniques as myths, carnival, intertextuality, palimpsest, contrapuntal reading, symbol etc. to help the reader see things from a new angle so as to question the official version of history, the so-called authenticity of the canon and the authority of intellectual hegemony exercised. The difference between the post-modern writer and the post colonial writer is that the former does it to promote nihilistic playfulness, whereas the post colonial writer is always conscious of the suffering undergone by the individuals; starting from concrete experience of pain he expresses his characters’ utter disorientation at the psychic level. The post colonial writing aims at rejuvenation of the wronged colonized and restoration of their prestige and identity. Myths engender ageless wisdom. When a writer uses it creatively and dynamically, he invests them with fresh layers of meaning and interpretation which highlight the contemporary reality. Malinowski’s observation affirms this; â€Å"Myth contains germs of the future epic, romance and tragedy† and continues that it â€Å"finds itself in certain of its forms of subsequent literary elaboration† Myth and ritual in a primitive society are the sustaining forces both in normal times and crises. No wonder all the African writers seek recourse to myths for restoring the fragmented personality of their fellowmen and reclaiming the distorted faith in their cultural tradition. Soyinka as a great traditionalist uses myths as the core of all his writings whether they are poems, fiction or drama. Kongi’s Harvest, Wole Soyinka’s latest play, has predictably created a sensation at Dakar, where it was presented at the Negro Arts Festival. For Soyinka has chosen a topical subject, African nationalism, and whether he tikes it nor not, his hysterical Kongi has probably been judged as much in terms of Nkrumah’s ejection, for example, as by artistic merit. This reviewer is largely unfamiliar with African politics and the traditional values upon which Soyinka apparently bases so much of his work. Consequently, these remarks of an unabashed outsider of necessity concern only the clarity and coherence of the play considered, perhaps unfairly, outside its social context. As mounted in the Arts Theatre at the University of Ibadan—that is, without the final scene, called â€Å"Hangover† and with considerable confusion attending its conclusion—the play depicts for the outsider what sort of harvest a man reaps if he sits alone on top of a mountain. That is Kongi’ssituation through the greater part of the play’ he descends, at its conclusion, to a harvest festival at which he is presented not with the expected new yam, but with a decapitated human head. Kongi, as several characters, in the play remark, is a poseur , a man who thinks of the world as watching him at all times. He sits upon his mountain looking out on the world, and at the same time, he is visible to that world. Such an approach to living seems to have taken its, emotional toll. Kongi is, hysterical, and in the final scene, he delivers in mime what we are told is a four-and-a-half hour speech, while the affairs of the world – the preparation of the new yam and the noise thereof— completely submerge the words of the speech. The speech is pure gesture, devoid of sound, unheeded by the world. The gestures, full of fury only, are those of a man out of all emotional control. Ranged in various more or less defined sorts of opposition to Kongi are at least three characters. The first of these is Oba Danlola an old arid obstinate, fiery, traditional leader. He is in detention as the play opens, presumably for opposition, and one of the major actions of the play involves bringing Danlola to present Kongi with the new yam—to renounce in effect his traditional authority in I he feast. The old order passeth, and DanLoJa finally consents. The outsider is not really competent to judge Obas generically. One imagines that, as sketched, Danlola is a stock traditional figure, and he seems a pleasant enough fellow. Yet, at one point, two characters liken him to Kongi in the important matter of posing. To the uninitiated there seems little obvious point in the comparison not because Danlola does not pose, but because his posing does not seem to have produced hysteria. This point may also be made in terms of the notion of â€Å"isms† developed in the play. Kongi, rules a land called Isma and his devotion to â€Å"isms† seems to be a function of his posing. Danlola, poseur though he may be, can’t really be said to participate in this fondness for â€Å"isms†. We have only the bare, unqualified assertion of Danlola’s likeness to Kongi and nothing visible on the stage to suppport the statement. Surely, here Soyinka has either led us considerably astray, or has failed entirely to carry us with him. Apparently, Danlola’s nephew and heir, Daodu, is also ranged against Kongi and his â€Å"isms†, â€Å"Apparently†Ã¢â‚¬Å¾ because we see Daodu do precious little. He is a bar fly, a habitue of Segi’s Night Club, and Segi’s present Lover. Segi is a sort of Herculean whore, Kongi’s former mistress about whom terrifying stories circulate: she destroys men, the suggestion is, sexually. It does not appear to what extent. Kongi’s present, highly disorganized condition is owing to his experiences with her. Nor is it clear whether it is Segi or Daodu who has the upper hand in their relationship. When he is not drinking Segi’s beer. Daodu raises champion yams on a farm settlement which runs a sort of Loose competition to the Kongian establishments, outdistancing them every time, it is his yam which is selected at the concluding festival, pounded and presented to all but Kongi, Obviously in the matter of harvest Daodu and his yams are separated from Kongi and hiS human head by the distance between life and death. However, Daodu at one point in the play announces a platform of resistance to Kongi which is predicated upon very nearly universal hatred and, to follow the metaphor, human heads. Segi opposes his position pleading for a loving approach to one’s fellow men, but, like so much in the play, the point of this conversation remains obscure. One is left to speculate whether Segi here asserts her basic domination of Daodu, or whether Daodu is to be viewed as the â€Å"developing character† who grows out of his hatred, or whether it is all a horrible joke. Segi’s words of love sullied by her profession. At any rate Daodu’s program of hatred seems clearly opposed to his benevolent yam growing, and we never see him do anything which resolves the issue. Segi may also be placed in opposition to Kongi, but if it is difficult to determine Daodu’s and Danlola’s positions, with Segi the problem is hopeless. Primarily this is true because we see her do even less, than Daodu. She never acts unambiguously in such a way as to disprove the persistent story that she destroys men. Her relation with Daodu is so undefined as to shed little light on this matter. For much of the play she maintains silence, which she breaks most noticeably with her passionate appeal for universal love. Here, her destructive tendencies seem open to question. Her other major action, completely at odds with her profession of universal love, concludes the play. Facing Kongi directly, she presents him with the decapitated head of her father. As staged, the confrontation is symbolic with a capital ‘S’ , in view of the obvious sexual overtones of the harvest festival, one immediately suspects that Kongi’s particular harvest results from cultivating the Likes of Segi, that if one resorts to her one can only get abominations. Here again Soyinka may have led us astray. If Segi is a champion in the pitched battle between the sexes—engaged in the good fight Soyinka his portrayed in The Lion and the Jewel—destroying men as rumor reports he does, Soyinka has carried us a long way from African nationalism in that final scene. For in that case, Kongi, and also Danlola and Daodu are mere tools in a perverse fertility rite, and the trouble with Africa lies not in its dictators, but in its whores. In view of the series of major interpretive alternatives suggested above, one is forced to conclude that Kongi’s Harvest is, to the outsider an incoherent sprawl. Alternative, and mutually exclusive interpretations are not artistic ambiguity, Soyinka sets us on a number of scents, which pursued, lead in no single direction. We are led into every briar patch in the area, along widely divergent andmutually exclusive paths, and end by running in very small, perplexed circles. Against such a view of the play two objections might be raised. First, some of the suggestions about the meaning of various actions might be termed over-ingenious. Such an objection must be at least partially granted; yet, Soyinka himself must bear partial responsibility for this critic’s over-zealous application, Soyinka has the true dramatist’s gift of making actions seem significant. His imaginative use of action and language effectively commands the audience â€Å"look here, this is important, and you should watch carefully†. When a comparison of two characters is underlined try considerable discussion of the comparison, when a dumb character finally speaks, when a passive character finally acts, we cannot choose but suspect the situation is important. Perhaps Soyinka is too good at gelling, our attention, with the result that we are fascinated by the non-essential as well as the essential. On the other hand, it might be objected that a man as unfamiliar with African politics and culture as this reviewer cannot form a proper opinion of such a play. This too is a formidable objection. Still, drama is a public form of art, if it is anything, and an artist like Soyinka should decide whether he wants to reach anything larger than a purely Nigerian or African public. It would seem that an artist tries to order parochial events in such a way that they have more than a parochial significance in presenting the uninitiated a dramatic experience with African politics Soyinka only confuses, and one can only suspect that he is confused himself. The matter of Right and Left Ears of State exemplifies the outsider’s difficulties very nicely. Those two remarkably named characters are introduced, as the henchmen of Kongi’s Organizing Secretary. They are a grand â€Å"sight gag†Ã¢â‚¬â€the conception funny enough to demand our attention, and we expect that they will do something amusing. Instead, they disappear mutely into the backroom of Segi’s Night Club, never to re-appear. We later learn that they have been killed in retribution for Kongi’s politics. Their memory lingers on, however; we can’t really believe that we have lost them so early; moreover, various characters employ â€Å"ear† phrases which recall their names to us. As a result, when in the last scene, the head is presented to Kongi, we, without Soyinka’s stage note stating whose head it is, recall, even if only for a brief moment, our old friends the Ears. Our attention, in other words is at least partially distracted at this important point by the strong expectation that the Ears will prove interesting. Soyinka must reckon with the fact that he can arouse our interest, and in nonessential matters, handle that talent carefully. It is a great disappointment to realize finally that, in the interests of coherence and clarity, many fascinating dramatic touches in Kongi’s Harvestshould, like the Ears of State, be more fully developed, carefully subordinated, or lopped off. Conclusion The end of the play leaves no hope in us for the purging of such societies. The struggle by Daoudu and others to overcome Kongi’s destruction is doomed. This futility of action is first hinted in the proverbs from â€Å"Hemlock† . Even Daodu and Segi who are the only ones courageous enough to openly condemn Kongi’s rule, are in the end victims of the predicted general clampdown indicated by the iron grating that clamps on the ground at the end of the play.

Desalination The Primary Source Of Drinking Water Essay

Desalination Lyndsey Parnell Mrs. O’Sullivan English III 2 March 2016 Lyndsey Parnell Mrs. O’Sullivan English III 2 March 2016 Desalination Imagine a world where seawater is the primary source of drinking water for almost all countries. This water could provide towns and cities with safe, regulation-abiding nourishment, equipped with all the minerals and purifiers added to modern drinking water. Of course, drinking straight seawater day after day would not only taste unpleasant, it would be harmful to a person’s body. The briny mixture would have to be filtered and treated in processes similar to how wastewater is treated. But wastewater does not contain nearly as much saline as seawater, so an additional process must be put into place to fully treat seawater that is to be turned into safe drinking water. This process is called desalination, and it is already being put into practice in several different areas around the world. It has helped pull countries out of droughts and other natural disasters. Desalination is not flawless, however, and more research on cost, environmental impacts, and energy efficiency, need s to be conducted before considering it a sustainable drinking water system that the entire world can rely on. As mentioned previously, desalination is the process in which salt is removed from water (DVS Marketing).While this process sounds fairly modern, it is not a new technology: the first official use was in 1791; this was shared in a technicalShow MoreRelatedSalt Water As A Universal Human Right1306 Words   |  6 Pages1.0 Introduction Water is life, and although it is tasteless, colourless and orderless, it is still the most valuable source of life. Fresh water is regarded as a universal human right (United Nations Committee in Economics, Social and cultural Rights, 2003). 2.0 Background 70% of the earths surface is covered with water and 90% of this is salt water, over 700 million people don t have access to clean and safe drinking water (wateringearth.org). Furthermore 30% of the total world area comprisesRead MoreComparing Different Ways of Supplying Water to Kenya1516 Words   |  7 Pagesdifferent ways to supply water in this region. At the end of the report, make a recommendation of the best method of water provision. 1. Introduction Water is one of the vital substances on earth and according to Kreger (2004)â€Å"Actually, only 1% of the worlds water is usable to us. About 97% is salty seawater, and 2% is frozen in glaciers and polar ice caps. Thus that 1% of the worlds water supply is a precious commodity necessary for our survival.† All humans on earth need water to survive. A humanRead MoreBiological Engineering : Access For Clean Water1254 Words   |  6 PagesBIOLOGICAL ENGINEERING: Access to clean water Introduction The U.S. National Academy of Engineering(NAE) (2011) published a document presenting Grand Challenges for engineering. Leading engineers and scientists proposed this list at the request of the U.S. National Science Foundation (NSF). Fourteen topics were selected for these grand challenges. One of them was Access to clean water and one of major areas of research to overcome this challenge is biological engineering. According to biologicalRead MoreAddressing the Problem of Freshwater Scarcity1497 Words   |  6 PagesScarcity OUTLINE Introduction Background I. Types of Water Use Water Control II. Working Group II Third Assessment Report III. Water Desalination IV. Sustainable Water Challenges V. The Solutions Summary and Conclusion Bibliography Addressing the Problem of Freshwater Scarcity Introduction Freshwater sources are rapidly becoming a problem for many people to access with the worlds water supplies dwindling and many sources of water becoming contaminated for various causes. The world isRead MoreWater Scarcity in India1406 Words   |  6 PagesWater is an essential resource to sustain life. From 50 - 90 percent of the weight of living organisms is water. Water is the major constituent of living matter. Water, essential for growth of all crops, is the natural resource in shortest supply. More than 20 countries lack sufficient water to grow enough food for their people. The situation is getting worse as needs for water rise along with population growth, urbanization and increases in household and industrial uses. According to a UN reportRead MoreSkills For A World s Arid Areas And Their Feasibility1521 Words   |  7 Pagesavailability and access to clean and safe water. Indeed, water is an essential component in the industrial, agricultural, transport, among other economi c and social sectors. However, a research done by UNICEF(2012) states that â€Å"Over 780 million people are still without access to improved sources of drinking water and 2.5 billion lack improved sanitation.â€Å" The majority of this population is residing in the arid areas, which account for a third of the total global mass. Water scarcity and salinity are majorRead MoreA Brief Note On Membrane Technologies And Its Effect On Water Quality3782 Words   |  16 Pagesrole in wastewater treatment processes. Recently, due to the stricter regulation for drinking water quality, improvements of membrane materials and modules, smaller footprint, relative simplicity of installation, membrane technologies have drawn an increasing attention in water treatment processes [1]. Recent years, population growth, urbanization and industrialization has rapidly increased the clean water demand, however, the anthropogenic activities brought by these development, such as wastewaterRead MoreFresh Water For Tuvalu : Project And Health Issue2664 Words   |  11 Pages Fresh Water for Tuvalu Celine Wilson California Baptist University Fresh Water for Tuvalu Project and Health Issue In the peaceful island country of Tuvalu, there is no genocide, no civil unrest, but no fresh water source. Rainwater harvesting is the primary source of fresh water. Rainwater collected from roofs, to gutters, and stored in tanks; unfortunately, these tanks are poorly maintained, or damaged by tropical cyclones, resulting in a lack of water (Kingston, 2012). Three out ofRead MoreWrite a Recommendation Report in Which You Compare Two Water Provision Methods for an Arid Region of Your Choice2913 Words   |  12 PagesContent 1 1.0 Introduction3 2.0 Background3 3.0 Presentation of options4 3.1 Water Reuse4 3.2 Desalination5 3.2.1 Solar Thermal Desalination 5 3.2.2 Wind Power Desalination 5 4.0 Requirements5 4.1 Cost 5 4.2 Environmental Impact 6 4.3 Policies 7 5.0 Comparison of options 7 5.1 Water Reuse7 5.1.1 Cost 7 5.1.2 Environmental Impact 8 5.1.3 Policies 9 5.2 Desalination 9 5.2.1 Cost 10 5.2.2 Environmental Impact 10 5.2.3 Policies 11 6.0 Conclusion12 7.0 Recommendations 12 References13 Read MoreClarity And Brevity Of Background And Context2412 Words   |  10 Pageswellbeing and peace. The discovery of natural resources such as land, forest, and water sources over recent decades has helped to establish positive changes in the global ecosystem. The population that depends on natural resources as their livelihood has been greatly impacted. Two aspects of ensuring environmental sustainability have been accomplished. The proportion of the population without available safe drinking water has been cut in half (Millennium Development Goal #7, 2012). In addition, the